The brand was launched with a Fall 2010 range, and since then SAM & LAVI has quickly grown to a fully realized, sophisticated collection of essential style-centric wardrobe pieces and versatile basics that will carry from season to season.
What sets the brand apart is Lavi’s intricate knowledge of the textile business.
“MY KNOWLEDGE OF TEXTILES HAS GIVEN ME THE TRAINING TO CREATE UNIQUE WAYS TO PLAY WITH FABRICS. WE TAKE PRIDE IN OFFERING CUTTING EDGE TECHNIQUES OF PRINTING AND DYING AND BRINGING THIS TO OUR COLLECTIONS, TO TELL A BEAUTIFUL STORY EACH SEASON.” – Lavi.
The brand is designed and made in the US, and with each collection SAM & LAVI continues to exceed expectations with its notable design evolution. Through their original, signature prints and high quality fabrications, the brand epitomizes the art ‘day to night’ dressing with a distinct element of luxe.
Spring 2015 showcases clean, yet feminine structures and reflects the new, holistic focus for the brand moving forward. Lavi’s clever use of textured fabrics and detailing elevates each piece and showcases her innate understanding of the nuances of contemporary design.
With wearability at the forefront, SAM & LAVI also retains its contemporary price point, and speaks to a range of age groups, “It’s not about age; it’s about taste level. We want to be smart and fun without being too serious,” says Sam.
The couple reside in LA with their dog Bibi and continue to look for inspiration and beauty -from art studios to everyday life- to grow and evolve as a brand.